business strategy. However, since they are typically long-term renters with no plans to buy in the future, millennials have very different needs and values than previous generations. Simply posting a for rent ad with a list of apartment features is not going to appeal to them. Instead, you have to specifically target them if you want to attract them. Here are five ways to market to millennials to guarantee interest:

1. Online Is Everything: Millennials look for apartments online. They scour rental sites, Craigslist, and social media to find their next place. So you need to make sure that you don’t just have an online presence but that your online marketing is effective. Most millennials will not ever look at a space in person until they’ve looked at it online, so it’s important that your listings are extremely comprehensive, highlight the most appealing amenities, and have a lot of high-quality photographs of your space.

2. Focus On Lifestyle Branding: Since millennials are looking for long-term places, they want to make sure that they are moving into a rental that offers them their ideal lifestyle. Think about what kind of lifestyle you offer your residents. For example, if you are in the heart of the city, highlight the live/work spaces, access to nightlife and restaurants, and a fast-paced urban life for young professionals. However, if your rental is on the outskirts of the city, highlight the place as a quiet retreat that is close to nature where they can relax.

3. Highlight Your Location: Location is everything for millennials. No matter their taste, whether they want to be near clubs and art galleries or farmer’s markets and hiking trails, you need to highlight the surrounding community in your listings, not just the amenities of your space. 

4. Showcase Millennial-Friendly Amenities: Millennial-friendly amenities are key to your listings. Millennials love community spaces like gardens, tech centers, and lounges. They want spaces that are environmentally-friendly, equipped with technology, and have a lot of storage. They also love dog-friendly spaces. Think about the features of your rental that millennials love and put them at the forefront of your listings.

5. Be Authentic: Millennials grew up being advertised to non-stop, so they are weary of anything too “salesy.” If you oversell or have flashy ads with a big wow factor, they’ll immediately lose interest. Instead, be straightforward and authentic in your advertisements and in your interactions. If you showcase the value your rental brings to their life, you’ll definitely grab their interest.

Following these five simple marketing strategies will help you successfully attract this desirable generation. If you would like more property management marketing tips to help fill your vacancies, check out the services at Occupancy Solutions.