In today’s digital world, people are more likely to take to the internet to find their next residence than they are to pick up a brochure or search in a newspaper. What this means for community management teams is a need to go where the trends go, and a way to market your community in today’s world of all things digital. 5 ways to market your community in a digital world are:

  • Focus on mobile – When it comes to your website, it’s more important than ever to invest in mobile-friendliness. According to a recent poll, 44% of mobile users say they would not visit a website if it fails to work on their smartphone, and 98% of those looking to rent use their smartphone at least once during a new residence search. By failing to mobile optimize your website, you could potentially lose out on nearly half of your prospects or leads.
  • Monitor your online reputation – When prospects take to the internet to search for a new community, your online reputation is what they’re going to see first. If you have barely any presence, or poor reviews stemming from former disgruntled residents, this is going to weigh heavily into their decision to visit with you or not. One can manage their online reputation by first creating a presence, and next responding to or managing any negative reviews or testimonials that may be out there.
  • Search engine optimization – Search engine optimization will help you to be seen, which is just what you want when marketing your community in a digital world. While you’re online, so are all of your competitors, and you want to be the community that pops up first when they perform their first search. One can optimize their search engine rankings using smart website building, blogging, and creating trustworthy quality content.
  • Use social media – Social media is where your prospects are hanging out, and we at OccupancySolutions.com know this because this is where near everyone is hanging out when online today. Facebook, Twitter, and Instagram are all great places to start when marketing on social media platforms.
  • Create virtual tours – A virtual tour on social media or your website will really set you apart from the rest and boost your digital marketing efforts. These video tours are perfect for breaking into the YouTube platform, but may be posted in short clips to Instagram or Facebook as well. They will take prospects through a sample residence and entice them to come for an in-person visit.

 

To learn more about marketing your community in a digital world, contact us at OccupancySolutions.com today.