Your follow-up is a big deal, and whether you’re following up with current residents or prospective ones, how and when you choose to follow up with them will make a lasting impression. At Occupancy Solutions, we want to help you to make your follow-up the best it can be, and no matter who you may be following up with, our tips can help to give you the most successful and positively impactful experience possible! 5 tips for good resident and prospect follow-ups are:

1.    Make it timely – You don’t want to wait too long when following up, and you’ll want to make sure the person or people you’re following up with aren’t made to wait. If prospective residents came in for a visit or a tour, or you know a current resident had a repair or upgrade done on their home, make the follow-up phone call at the start of the very next day. Give them a little time to think about their experience, but 24 hours is just enough time to think without forgetting!

2.    Use different methods – If a person contacted you by email, they may feel most comfortable communicating through this format, so following up with this format could be your best bet for a best experience. This same theory stands if a person contacts you via phone call, and making a phone call to follow-up may be best in this situation. Using different methods based on how a prospect or current resident has contacted you will ensure you’re communicating with them in the way they wish to communicate! 

3.    Make it personal – Whether you’re following up via email or phone call, making it personal can really set the right impression. Make sure to remember a few details about them and include them, if possible, in your follow up communications. If your current resident has a pet, inquire about how their pet reacted to the repair or inspection, or if your prospect mentioned being outdoorsy, causally mention how the weather would be great for a walk around the grounds! 

4.    Show appreciation – During your follow-up, you can never show too much appreciation. For current residents, this may mean appreciation for their time or patients, and for prospects, this could be appreciation for their consideration of your community. A little appreciation goes a long way no matter who you’re communicating with! 

5.    Utilize a contact management system – A contact management system with email addresses, notes, phone numbers, and records of previous calls will allow you to keep all of your important information in one place, and ensure you’re being consistent with your follow-up communications! 

OccupancySolutions.com today!