Social media is a resource that should never go to waste when it comes to marketing your community. When deciding on what platforms to prioritize, look to where the people go, and one of the biggest platforms on the rise right now is Instagram. A photo says a thousand words, which gives you a lot to communicate with the photo-based platform. 5 tips for community marketing with Instagram are:

  1. Go non-industry from time to time – Using industry related hashtags is great, but you can really boost outreach by getting a bit more personal, developing a brand voice, and going non-industry every once in a while. For instance, once per day you can have a “#selfie” hashtag with your community management team taking a photo together, or jump onto other Instagram trends like throwback Thursday or family friendly lifestyle memes.
  2. Embrace the regram – Regramming is reposting posts from other users on the platform, and regramming local businesses or interests can help to expand your reach to a broader local community.
  3. Study basic photography – You don’t have to be a pro to manage a community Instagram account, but you do want to make sure your photos are high quality. Pay close attention to basic photography skills like using angles, light, and color to your advantage.
  4. Take part in the Weekend Hashtag Project – Every weekend, Instagram releases a particular hashtag that it encourages users to take part in with their posts. By taking part in the hashtag project, you can gain a lot of simple and natural visibility for your community brand.
  5. Learn behavior and think time – Learning the behavior of your followers or audience is important, and so is paying close attention to the times they’re most active. When you figure out when you’re most likely to get engagement, begin timing your posts right then.

At OccupancySolutions.com, we know what it takes to master Instagram for your community brand. To learn more about Instagram for your community, contact us today.