Marketing outreach for your community doesn’t need to be particularly expensive or excessively time consuming. Getting the word out there really just takes a little creative and out-of-the-box thinking. 5 low-cost marketing ideas for your community are:

 

  • Advertise on social media – Social media is an incredible tool for communities today that didn’t exist in such a capacity even as little as 10 years ago. With social media, you can advertise your community using your own posts and gaining organic followers for free, or you can invest a little for sponsored paid ads.
  • Organize events at the community space – If you have a community space, even a parking lot or nearby park, use these spaces to hold community events. Job fairs, block parties, barbecues, and more can be hosted for your residents and a plus one, or for the community as a whole. If you have business connections within the greater area, invite them to join in the fun!
  • Build business relationships – Businesses within the broader community can help your community and your residents, and you can help them in return. Building these relationships allows you to promote these businesses in your community, and they promote your community in their business. This can be done as simply as sharing brochures or advertisements on a bulletin board, or teaming up for community events.
  • Host or join in on a yard sale – Many areas and regions host neighborhood-wide yard sales for holidays like memorial or labor day, and joining in on these activities as a community is a great way to get your name and reputation out there. If the neighborhood doesn’t host a wider-scale yard sale, you can always start the tradition within your community and invite the neighborhood to join in.
  • Create brochures – Brochures may seem “old school”, but they’re actually a great way to get your community feeling out to the area. In the brochure you can really communicate the message your community wants to convey, while solidifying your branding with photos and resident testimonials.

 

Effectively marketing your community out to the public doesn’t need to be difficult or expensive, and a few low-cost ideas can have a real impact. At OccupancySolutions.com, we’re here to help you to get your community out to the public you wish to reach. To learn more, contact us at OccupancySolutions.com for ways to market your community today.