Overseeing and managing a property can be complex and take up huge amounts of your time and energy. That’s why it’s so important to make sure that you’re doing all that you can to constantly improve things. From the engagement with your employees to your marketing for new residents to interactions with current residents, it’s vital to pay attention to every aspect of your property.

One surprising thing that can help is Facebook. Social media has been playing a major role in almost everything recently, and property managers can benefit tremendously from it if they use it effectively. With that in mind, here are 4 easy but beneficial ways that property management can be improved just by the use of Facebook.

  1. Marketing - Social media marketing is a mainstay in the marketing plans of any organization today. And for properties like apartment complexes or residential communities, Facebook is a great way to network. You can use various groups on the site to announce vacancies and post images or facts that help spread the word about your location and what it offers.
  2. Community Building - Consider creating a Facebook group that is just for residents, or at least inform residents that you have an official page for your property. This is where you can make announcements about upcoming events or happenings, which in turn will help build a stronger sense of community among your residents.
  3. Employee Interaction - Interacting with employees is a must, and Facebook groups can make it easier to do. You can announce job positions, network with your team, and more, all online.
  4. Property Showcase- Facebook also makes it easy to showcase your property. Whether it’s exterior shots of your landscaping or a virtual tour of an available unit, you can upload photos and videos to show off what you have to offer.

These may seem like common sense ideas or like they may not even work, but the reality is that by applying a bit of effort on social media any property can improve resident satisfaction, word of mouth, and more.

Of course, it’s not always easy to handle social media as well as the actually overseeing of the property, which is why turning to property management solutions is a great idea. Contact our team today to learn more about what we can do for you online and at your property. It could simplify your life and end up increasing your success.