A big part of community management is establishing your personality as a community and using that personality to help you in standing out from the competition. Community management is a highly competitive industry in most areas, and you want your prospective residents to lease with you rather than checking out the other guy. 4 ways to stand out from your competition are:

  1. Figure out exclusives – Exclusives are attractive, and in plain terms, they tell prospective residents what they can get with you that they cannot get anywhere else in the area. Online bill payment? Monthly excursions? Community events? Hobby groups? Whatever special perks your community may offer should be advertised with pride, letting prospects know what you’re offering for them.
  2. Be you – One of the things that makes your community special is your personality, so don’t be afraid to show it in marketing, tours, events, and all other communications. Prospective residents can and will sense insecurity, so being your authentic self when crafting your brand personality is always the best route to take.
  3. Get excited and build anticipation – Whether you’re starting a new group, planning an excursion, or have some other surprise in store for your community, getting excited about it will get them excited. Enthusiasm shows care, and for this reason it should never be shied away from if you want to stand out from your competition.
  4. Consistency is key – Consistency creates a line of trust, and it creates a platform to stand out for the long-haul. When a community management team cannot remain consistent, residents will begin to lose trust in what they can offer and who they are, which will cause them to look elsewhere for their leasing needs. When you’re consistent, you stand out as a trustworthy and reliable alternative to the competition.

At OccupancySolutions.com, we know how difficult it can be to compete as a community management team and especially in urban or more popular areas. To learn more about standing out from the competition, contact us at OccupancySolutions.com today!