Property Management & Consulting Blog

4 Small Hotel Marketing Tips

Managing a small hotel definitely has its advantages as you can offer a more personalized experience to each guest that walks through the door. However, you need to get the word out that you have rooms available.

Here are 4 small hotel marketing tips you can use to improve occupancy and spread the word.

1. Focus on What Makes You Unique

Small hotels have an advantage over larger chain hotels. It is easier to personalize each guest's experience and make their stay more authentic and unique. So, this is what you want to focus on when marketing your small hotel. Advertise how you can provide guests with a more immersive experience and how you can make them feel like they are a part of local culture.

2. Consider Going Digital

In this day and age, more and more businesses are going digital. It is an easy way to communicate, advertise, book trips, and so much more. As a small hotel, you should go digital to keep up with the competition from larger chain hotels. Social media is a highly effective way to market your small hotel offerings while showing guests why staying with you will prove to be a valuable and charming experience.

3. Community Involvement

Local businesses can also help when it comes to marketing your small hotel. Focus on local community networking, and you will find these partnerships will prove valuable. You can effectively increase referral bookings and establish yourself in the community.

4. Don't Be Afraid of the Competition

Finally, don't be afraid of your competition. Rather, you should embrace the competition and use it to your advantage. When brainstorming ideas for your small hotel, look at what similar businesses in the area are doing and find ways to do the same but stand out.

Stay on top of what competing hotels are doing by reviewing social media and reviews and pay attention to the kind of response they get.

If you follow these easy tips, you can better market your small hotel and show that you offer a unique experience with local charm.

For more tips and ideas to improve occupancy rates, contact the professionals at Occupancy Solutions, LLC today.

Key to Finding the Best Residents for Your Community

As a property manager, you may find the notion of renting a space quickly favorable because it means you are putting money in the bank faster. While you don't want any space to remain vacant, you also don't want to have to evict a resident in the near future. For this reason, it makes more sense to take your time and find a good resident for your community.

The Importance Of Resident Testimonials In Marketing Your Apartment

There is nothing more convincing than the testimonies of people who have actually experienced the best things about your apartment. You would be surprised at how much other people value these opinions when looking for a new home! That is why if you have not gathered any resident testimionials yet, now is the time to start. To help you, here are some things to keep in mind.

Training Your Team To Handle Challenging Community Members

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