With a well-built website and a good social media reputation, community management teams can expect to receive more internet leads. Without closing techniques, however, management teams can’t expect to relate to these internet leads in a way that leads to coveted leases and closings. At OccupancySolutions.com, we want to give you the tools you need to convert your online marketing into the closings you want for your community. 3 tips for closing on those internet leads are:

1.    Reach out quickly

When you receive an inquiry online, its imperative you reach out quickly to your lead. If you reach out within the first 30 minutes of a phone call or e-mail, your chance of the person answering the phone is up around 80%, and this number goes down significantly the longer you wait. By 24 hours, you’re looking at a 10% contact rate, and there is a good chance you’ve lost your lead altogether.

2.    Consider the source

Are your leads coming from social media? Was it an e-mail driven from your main website? Was it someone who saw your ads in local online classifieds? Where your lead is coming from makes a big difference. Make sure to contact the leads as soon as possible to discuss tours and what your community can offer, and to consider where the lead came from. If it was a call, call back, if it was an e-mail driven from the website, try e-mailing back first, and if it was from social media, try sending them a social media private message. The method in which the lead contacts you is typically the method they would choose first to be contacted themselves.

3.    Make sure to follow up

You’re contacted by a lead, you call them, e-mail them, or message them, and you have a great conversation. Don’t let it stop there and wait for them to make the next move. Make sure to follow up with your lead after a day or two to see if they have any questions, or if they’d like to come and visit you for a tour of your community.

The goal of great online marketing for communities is attracting more leads, and the only way you’ll benefit from these leads is if you know how to close. To learn more about closing on internet leads, contact us at OccupancySolutions.com today.