In today’s modern age, businesses can’t afford to ignore social media, and this includes property management teams. Using social media effectively can allow you to better retain your current residents while attracting fresh and new attention, but knowing just what effectively entails is a big part of the equation. At Occupancy Solutions, we want to clear some of the fog surrounding proper use of social media for resident retention and attracting new audiences, in order to make working social media into your marketing and management strategy a breeze.

The big perk of social media is simple communication, so it’s important to remember that communicating is your number 1 priority. Creating new posts regularly keeps you fresh in newsfeeds and timelines, and interacting back with your followers keeps you relevant in being there. A good rule of thumb to follow is to pick 1 or 2 social media outlets to start out with, just enough that you can give them the regular attention they deserve, and create a new post at least once per day. By doing this, you’re keeping yourself in the attention of your followers, and inviting new interactions that can bring you new audiences.

Another difficult spot that property management teams may run in to is negative social media interactions, and these can be tricky to handle. When it comes to negative interactions about your community or bad reviews, it can be tempting to delete and ignore, but this sets the wrong tone. Social media should be about communicating honestly, and deleting anything negative can breach a certain level of trust. Instead of deleting, work the problem out professionally, kindly, and openly, and allow your interactions with conflict speak for themselves.

We at Occupancy Solutions are not strangers to the sense of overwhelm surrounding social media, and we can help you to overcome it in order to reach success. To learn more about managing your community social media accounts, simply contact us today.